Marlins need to step up to the plate and encourage healthy transportation.
The Miami Marlins won two games over the Colorado Rockies earlier in May, but they’re taking us to school out in Denver on encouraging healthy ways to get to the ballpark.
Below is an e-mail from the Colorado Rockies announcing their “Bike to the Game” event. Fans that bike to Coors Field this Sunday will enjoy free, attended bicycle parking and can enter a drawing for fun prizes which include a chance to take batting practice with the Rockies before a game. The rest of the e-mail highlights other initiatives the Rockies undertake to improve their community, including a season-long program in which the team plants a tree for every home run hit.
The Rockies aren’t alone in their active transportation initiatives. Other teams like the Washington Nationals, San Francisco Giants, Chicago Cubs and others offer free bicycle valet and other benefits for those that leave the car at home.
Contrast these programs with the Miami Marlins idea of “bike friendliness” which includes bicycle racks in the middle of car-clogged parking garages and a few hitches around the stadium. The list pretty much ends there.
If you are curious on how to get to Marlins Park by bicycle or on foot, prepare to dig through the team website to find any helpful information. Bicycle and pedestrian directions are buried at the very bottom of their “Parking at Marlins Park” page. This begs the question – why would pedestrian directions be under the parking information? By putting this information last, it makes walking or biking seem like the least attractive option. This of course, is pretty misguided – The Miami New Times already proved that biking is the fastest way to get there.
The included area map is also tremendously disingenuous, as it includes routes labeled as “funded greenways”, “funded sharrows” and “funded bicycle lanes” which don’t exist yet. The Marlins also consistently brushed off requests from the City of Miami to assist in making the area more bicycle friendly. The team did widen a few sidewalks immediately adjacent to the ballpark.
The bicycle racks the Marlins installed are like putting a dollar bill inside a wasps nest. Your average Joe probably isn’t going to stick their hand inside. Despite some quiet Little Havana streets around the stadium that are easily navigable and pleasant for riding, many fans are unfamiliar with them. The arterials of NW 7th St and NW 17th Ave are downright hostile and nasty – for motorists as well. The Marlins do absolutely zero to encourage riding to the game like other teams do, including the Rockies.
Even more bewildering is that despite the new stadium being recently awarded a LEED Gold certification, the Marlins have no active transportation programs for their fans. LEED (Leadership in Energy and Environmental Design for New Construction) is a rating system designed by the United States Green Buildings Council to guide newly constructed, high-performance buildings that minimize their impact on the environment, are operated in a more efficient manner and are healthier for those who use the building.
But how the majority of fans are arriving to the park is anything but “green”. Attendance at the park is already waning. The Marlins should step up to the plate, follow the lead of other teams and encourage more active transportation to the ballpark.
The cost is minimal and the greater Miami community will appreciate the outreach from a team in desperate need of improved public relations. Bicycling isn’t a fringe activity in Miami any longer and the Marlins should take notice.
(Updated 5:05 pm) The Marlins can show their interest by supporting the upcoming Green Mobility Network Marlins Stadium Ride. Working together with City of Miami Bicycle Coordinator Collin Worth, GMN will be identifying the best routes to the stadium, and will be having a kickoff ride June 30 to “show residents of Miami that it is possible to bike to the Marlins stadium,” according to organizer Eli Stiers. Time for the Marlins to step up to the plate.
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