Archive for the 'Farmers Insurance' Category

Metro Monday: Farmers’ Insurance Personifies Suburban Life

For the next few weeks, Metro Monday will take a new, commercial direction discussing some of the subtle daily reminders of auto-centric life.

In this Farmers Insurance ad, we witness a businesswoman hitch a ride to work on a garbage truck, on the roof of other vehicles, and with a mounted policeman. Aside from the absurd creativity behind this ad, there is the underlying notion that without a vehicle, mobility is impossible. Farmers isn’t that far off though, they’re promoting the likely scenario of a solitary option of transportation in her suburban neighborhood. Notice the absence of sidewalks. Public Transit doesn’t work in these settings…