Archive for the 'Commercial' Category

Metro Monday: Geico & Wildlife Conservation

Continuing on our commercial focus, is buying car insurance an ecologically friendly decision? Geico seems to think so. Insure your car with Geico and they make a donation to support wildlife conservation. Imagine that? Who knew your 15 mpg SUV could provide funds to conserve wildlife? Give me a break…

Metro Monday: Farmers’ Insurance Personifies Suburban Life

For the next few weeks, Metro Monday will take a new, commercial direction discussing some of the subtle daily reminders of auto-centric life.

In this Farmers Insurance ad, we witness a businesswoman hitch a ride to work on a garbage truck, on the roof of other vehicles, and with a mounted policeman. Aside from the absurd creativity behind this ad, there is the underlying notion that without a vehicle, mobility is impossible. Farmers isn’t that far off though, they’re promoting the likely scenario of a solitary option of transportation in her suburban neighborhood. Notice the absence of sidewalks. Public Transit doesn’t work in these settings…