For the next few weeks, Metro Monday will take a new, commercial direction discussing some of the subtle daily reminders of auto-centric life.
In this Farmers Insurance ad, we witness a businesswoman hitch a ride to work on a garbage truck, on the roof of other vehicles, and with a mounted policeman. Aside from the absurd creativity behind this ad, there is the underlying notion that without a vehicle, mobility is impossible. Farmers isn’t that far off though, they’re promoting the likely scenario of a solitary option of transportation in her suburban neighborhood. Notice the absence of sidewalks. Public Transit doesn’t work in these settings…
There was a commercial recently for the classified section of a local paper or a job search company of some sorts where there is a woman standing at the door to a bus talking about how she doesn’t need to ride transit any more because she found a better job. That commercial angered me every time I saw it because it blatantly implied that you only ride transit if you are poor or in a bad job and can’t afford a car.
I believe it was for the Sun Sentinel, though I may be mistaken.
I know that one Steve, it angered me too.